Grieben vs The Introduction

Welcome to this my inaugural post...

As cheesy as it my be, I thought this fist post should be autobiographical in nature, to serve as both an introduction and a way to establish(or discredit as the case may be :P) myself as a subject matter “expert” in the area of marketing and sales operations.

I say expert with some apprehension because I have always been a firm believer that, regardless of how good you are at something, there will always be someone better. With that in mind, I would like to use this blog as a place for myself and others like me to share tips and tricks they have learned on the job to help deliver on some of those harder to deliver request from people up the management chain.

So on to my background. I have been a marketing professional for the past 2 years. I started my training in marketing in night school. This was because prior to this I had been under the misguided belief I should be a Plumber. After quickly learning the error of my ways I started taking night school, and transferring into the full time class as soon as possible.

A college certificate in Marketing and Bachelors of Commerce later and I was working in marketing. I started as a marketing assistant at a small software company based in Victoria BC. There I learned my way around Salesforce.com while doing some data quality work and contact acquisition. It was a great environment where I had the freedom to explore the CRM while conducting my daily duties and got to learn some of the associated tools like the Data loader and excel connector. My time there came to an abrupt end during some downsizing but ill never forget my time out there, working 30hrs a week while also going to school.

The downsizing however worked out for the best, it freed me up to to return to Ontario and take a position as Field Marketing Data Coordinator. I’ve worked with a great sales ops team and a number of tools including ExactTarget, RingLead and part evaluation of a marketing automation system and subsequent global implementation of Eloqua.

This has all been a great learning experience and I wanted to try and share some of that knowledge with other marketers and ops people out there. I want to invite any readers to contact me about any posts or suggestions for future topics and ill try to helps solve any issues out there in the community or help get in touch with the people who do.